This weekend we have special guests coming into town to begin our Oishi Media x PNOY App short film. We are mad excited as this is a huge departure from our current To Dos. We’ve teamed up with Oishi Media to bring to you a short film that touches on depression, peer pressure, assimilation, and more. The movie will include our good friends singer/songer writer/Mr Dapper Jeff Bernat, spoken word and XXL mag feature Ruby Ibarra, and San Diego’s own dancer and singer Krystle Cruz, and more!

Stayed tuned for more info and follow us on Instagram and Twitter for all the updates!

Black Eyed Peas favorite Pinoy rocking our PI/LA Charcoal Melton Wool snap back.

Aside from providing KNOW HISTORY clothing, PNOY Apparel has prided itself in our dedication to giving back. Since 2008, we have been running our very own charity program titled, Shirt The Kids with every $5 donated to STK buys an impoverished child a Sammy The Sunshine tee. With the help of great people, we have thrown fundraiser events in San Diego, LA, Fresno, New York, New Jersey, Hawaii, and even in the UK!

A few of our recent beneficiaries:

Our recent Shirt The Kids beneficiaries included 500 Sammy The Sunshine tees to 500 kids in Iloilo, Philippines.

500 shirts were given to 500 kids of a local elementary school in Oton, Iloilo.

During the holiday season, we were blessed to give another 100 Sammy The Sunshine tees to 100 kids with cancer from The Institute of Cancer in Manila.

We have another 400 already distributed to squatter children of the railways with pictures soon to follow. A big thank you to Auntie Zayda and friends for helping make this drop off happen!

Now we want to begin our next “Push to 500″ for Spring 2012. We want to raise another 500 Sammy The Sunshine tees for 500 kids, but we can only make that happen with your help! We have released Sammy The Sunshine in all new colorways in new city colorways. With every Shirt The Kids Sammy The Sunshine tee you purchase, you automatically buy one for an impoverished child in the Philippines. Its that simple, and to make it even easier we’ve priced all our Sammy The Sunshine tees for $19.99.

LA LA LA. Men & Ladies

Vintage SD. Men & Ladies

The Yay. Men & Ladies

For simplicity. Men & Ladies

Each tee has an arm print of their respective cities and a Shirt The Kids logo on back.

And because this is the “People’s Charity”, once we reach our 500 goal, it will be up to YOU to choose our next drop off destination!!

For more Shirt The Kids information, click here.

So don’t hesitate and help us “Help Put A Shirt On Poverty”.

We love food. I mean…we REALLY LOVE food. One of the greatest perk of doing the business is traveling the country and the world and indulging in the local delicacies. And high end dining does not equate to great food (but fine dinging is great as well), because we all know the best eats come off the grill of mom and pop shops!

I stumbled up on these videos today and needed to share! Not only does Eddie Huang have a crazy pallet, but home boy is funny! Plus he loves to dine on a dime! Hope you enjoy the shows.

What better way to ring in the new year than with a 50% sale! Grab whats left from our online store and enjoy the savings! Just use the “2012″ discount code to redeem your savings!

**Excludes Redux and PI/LA snap back.

The great and amazing friends at PEACE City College of SF will be hosting a Shirt The Kids SF show this December 9, 2011! A FREE show with Rocky Rivera, Hopie Spitshard, KLuv, Power Struggle, and more!!

So this weekend we flew to the bay and met up with the STK SF crew. The entire staff was beyond amazing and have been working real hard to make this show great!

Come out December 9 at City College SF for FREE show with a great cause! We will also be releasing a special Sammy The Sunshine SF color way!